A rapid implementation of Microsoft Dynamics 365 Marketing for a cyber security provider.
Working with a fast-growing cyber security provider, Akita delivered a Quickstart Marketing package - a new Microsoft Dynamics 365 Marketing deployment that got the company up and running in just five days.
Moving To Marketing Automation
The company was looking for a marketing automation platform to support its marketing efforts and continued growth. As existing users of Dynamics 365 Sales, the company were aware of the quality of Microsoft CRM solutions and understood some of the potential workflow benefits of adopting a Microsoft marketing solution.
Following a demonstration of Dynamics 365 Marketing with Akita, the company determined it was the right solution. It also decided that the application was intuitive enough for staff - who had previous marketing automation software experience - to use with only basic training.
We, therefore, recommended our QuickStart Marketing package – a rapid, fixed-price Dynamics 365 Marketing deployment that’s designed to give organisations everything necessary to get up and running.
Deployment and configuration, linking with the existing Dynamics 365 Sales setup, and high-level training were all achieved within five days. Together with an external web developer, we were also able to integrate Dynamics 365 Marketing with the company’s website forms, allowing for new enquiries to flow directly into Dynamics 365 without the need for manual data capture.
A Single Source Of Data For Marketing & Sales
Following the QuickStart Marketing approach, the company now utilises Dynamics 365 for digital marketing, undertaking tasks such as email marketing automation, creating landing pages, running online events and managing social media from within the application.
And thanks to the link between Dynamics 365 Marketing and the existing Dynamics 365 Sales, sales professionals now receive better insights on prospects including their social media, campaign and website engagement patterns, as well as wide user journeys.
This information is helping to make sales conversations more successful, as well as determine the most successful marketing routes for prospect conversion.
Discover more about our QuickStart approach to Dynamics 365 Marketing deloyment: