Marketing consultants analysing customer engagement

Drive Better Engagement With Marketing Tools From Akita

Transform your marketing potential with advanced CRM solutions

Introduction To CRM Software For Marketing

Customer Relationship Management (CRM) software plays a key role in modern marketing strategies. It helps marketing teams manage and analyse customer interactions and data throughout their relationship.

By centralising customer information, automating marketing tasks, and providing valuable insights, CRM systems allow organisations to create more personalised, targeted, and effective marketing campaigns. This leads to improved customer engagement and higher conversion rates.

Akita is a leading provider of Microsoft CRM software solutions tailored to the needs of marketing departments across London and the UK. With a deep understanding of the challenges and opportunities within marketing, Akita delivers robust, flexible CRM solutions designed to enhance marketing efforts, streamline processes, and drive measurable results.

Get in touch with one of our specialists today to find out more about the benefits of adopting a marketing CRM system:

Explore CRM Software For Marketing

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Why Invest In CRM Software For Marketing?

Utilising software for marketing is essential for driving prospect and customer engagement at scale.

Investing in CRM software helps to streamline marketing processes; automating common tasks such as email marketing, simplifying the management of prospect and customer data, and providing a centralised platform for tracking the ROI of marketing activities. The efficiency offered by CRM tools for marketing allows teams to focus on strategic, creative efforts and drive more effective campaigns.

Akita CRM specialist working on laptop

Smarter Engagement

CRM software for marketing takes the guesswork out of engagement. By collecting and analysing customer data, CRM systems provide valuable insights into buyer behaviour, preferences, and purchasing patterns.

Using this information, marketing teams can create targeted campaigns that resonate with specific audience segments, increasing conversion rates and customer retention.

CRM tools are also essential in creating stronger, long-term customer relationships. By maintaining detailed records of customer interactions and preferences, CRM systems enable users to deliver personalised marketing that makes customers feel valued and understood.

Personalisation significantly boosts engagement as customers are more likely to respond to material that addresses their individual needs and interests. CRM software for marketing allows teams to achieve a personal touch with large audiences.

Akita CRM technician

Akita’s CRM Software Solutions For Marketing Excellence

Akita is a specialist in tailoring marketing CRM software solutions to help teams achieve their objectives with precision and efficiency.

Our expertise lies in developing Microsoft CRM systems tailored for marketing operations that align with unique goals and challenges. By leveraging market-leading technology and industry best practices, we create powerful tools that elevate all areas of marketing processes.

Through a scoping exercise, we conduct a thorough assessment of your current marketing processes, objectives, and pain points. This allows us to design and implement a CRM system that not only addresses your immediate needs but also supports your long-term marketing strategy.

Our CRM solutions offer a range of features designed to boost marketing efforts, including robust data analytics, customer segmentation, and automated campaign management. These tools provide marketing teams with the insights and capabilities they need to create targeted, effective campaigns that drive engagement and conversions.

Key Features Of Our CRM Systems For Marketing

Akita’s CRM solutions offer a comprehensive suite of features that enhance marketing efforts. Here are some of the key features that benefit marketing teams:

Managing customers on the go
Lead Management

Our CRM systems include prospect, MQL and SQL lead management capabilities that help you track and nurture potential customers from initial contact to conversion. This ensures that no lead is overlooked and that every potential opportunity is maximised.

Lady segmenting customers using Dynamics 365 sales
Customer Segmentation

Utilise advanced segmentation to categorise your audiences based on criteria such as demographics, industry, geography, company size, behaviour, and purchase history. This helps in creating highly-targeted marketing campaigns that resonate with specific customer groups.

Managing campaigns
Campaign Management

Microsoft CRM solutions include powerful campaign management tools that streamline the planning, execution, and tracking of marketing campaigns. You can easily manage multi-channel campaigns, automate workflows, and monitor performance in real-time.

Computer showing analytics and reporting

In-depth reporting and analytics allow for deep insights into your marketing activities. You can track key metrics, analyse campaign performance, and gain a better understanding of customer behaviour. This data-driven approach allows for more informed decision-making and continuous optimisation of marketing strategies.

Marketing leader as Akita handle his transition

Integrating CRM Tools Into Your Marketing Strategy

Adopting a CRM solution likely appears like a daunting task for a marketing leader who is likely balancing hundreds of other priorities.

However integrating a marketing CRM solution into your existing execution need not be.

At Akita, we ensure that the process of adopting a CRM solution is both painless and seamless with your existing pressures.

Through a thorough assessment of your current marketing processes and objectives, we’ll be able to customise your marketing CRM system to align with your campaign execution, engagement strategies and ROI measurement requirements.

We also provide comprehensive training and support to ensure your marketing team can effectively utilise your new tools and are confident from Day One.

By integrating CRM tools into your marketing strategy, you gain valuable insights, streamline operations, and drive more targeted and effective campaigns, ultimately boosting your overall marketing performance.

Tailored CRM Solutions For A Diverse Range Of Marketing Needs

Our CRM solutions are designed to push the needle on your organisation’s success. As such they support adaptability of marketing methods as your approach to target markets changes.

Whether your focus is on digital campaigns, traditional outreach, or a mix of both, our CRM solutions can be tailored to meet your specific needs. Our flexible platform allows you to customise workflows, automate tasks, and gain insights that are relevant to your marketing strategy.

dynamics 365 marketing screen

Our CRM systems are used by organisations across various sectors, including retail, healthcare, finance, and manufacturing. Each implementation is customised to address the unique challenges and objectives of the industry. For digital marketing, our CRM solutions can integrate with various online platforms to track customer interactions and campaign performance in real-time. For more traditional marketing approaches, our solutions can manage direct mail campaigns, event promotions, and personal outreach efforts.

By offering highly customisable CRM solutions, Akita ensures your marketing team can operate more efficiently and effectively, regardless of industry or marketing model. Our goal is to provide a system that not only supports your current marketing efforts but also scales with your evolving needs, driving greater success and customer engagement.

Employees learning how to use Dynamics 365 marketing

Empowering Marketing Teams: Training and Support

Akita is committed to ensuring that your marketing team can fully leverage the features of your CRM system. This is achieved through comprehensive training and ongoing support services from our expert consultants.

Our training sessions are designed to cover all aspects of CRM usage, from basic functionalities to advanced features, tailored to the specific needs of your team. These programs include hands-on workshops, online tutorials, and interactive resources to facilitate a smooth learning process.

Continuous training is crucial in keeping up with CRM advancements and marketing trends. As new features and updates are introduced, our ongoing support services provide your team with the necessary resources to stay informed and proficient. This includes regular training sessions, access to a dedicated support team, and updates on the latest best practices in CRM and marketing.

By investing in continuous training and support with Akita, we help your marketing team remain agile and effective, ensuring they can adapt to changes and get the most out of your CRM system.

quickstart dynamics 365 marketing implementation
Case Study

Success Stories: Transforming Marketing With Akita’s CRM Solutions

Read about how we performed a rapid implementation of Microsoft Dynamics 365 Marketing for a security company, and how it benefited their operations:

CRM Software Solutions For Marketing FAQ

How long does it typically take to implement Akita’s CRM solution for marketing?

The implementation timeline can vary based on the complexity of your requirements, the size of your marketing team, and any wider integration that you wish to achieve. Typically completing marketing CRM implementation projects within a few weeks, we’ve been able to deliver solutions in as little as five days where required.

Can Akita’s CRM integrate with our existing tools and platforms?

Microsoft marketing CRM system are designed to fulfil the width of marketing requirements. So few other marketing tools are typically needed. However, our marketing CRM tools can easily be integrate seamlessly with broader sales and customer service CRM systems, as well as analytics and BI platforms.

Is Akita’s CRM system scalable for growing marketing teams?

Absolutely. Our CRM solutions are highly scalable, allowing you to add new users, features, and capabilities as your marketing team and requirements grow.

What types of support are available after the CRM system is implemented?

We offer comprehensive support, including 24/7 technical assistance, regular system updates, and continuous training resources to ensure your team can effectively use the CRM system.

How does Akita ensure the security of our marketing data?

Data security is a top priority. Microsoft’s CRM systems operate from its advanced cloud environment, protected by robust security measures including data encryption and secure access controls.

Can we customise the CRM system to match our specific marketing workflows?

Yes, our CRM solutions are highly customisable. We’ll work with you to tailor the system to match your specific marketing workflows, ensuring it aligns with your processes and enhances efficiency.

What kind of analytics and reporting capabilities does the CRM system offer?

Our CRM system provides advanced analytics and reporting features, including customisable dashboards, real-time data tracking, and in-depth reports on campaign performance, customer engagement, and more. These tools help you make data-driven marketing decisions and optimise your strategies.

Marketing CRM expert

Elevate Your Marketing Technology With Akita

To discuss CRM software for marketing with a member of the team, please get in touch:

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CRM Tools For Marketing

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