Customer relationship management (CRM) systems are a staple software of sales and customer-focused activities. But they’re also an important tool for marketing.
Marketing CRM systems are designed to support digital marketing efforts, helping to better manage data, relationships, and campaign performance. While many organisations use marketing automation solutions, there are wider benefits of a marketing CRM system that can also deliver automation features. We outline more below:
Marketing CRM System vs Automation: Why A CRM Makes More Sense
A Marketing CRM System Increases Efficiency
A marketing CRM system greatly improves efficiency by automating tasks such as running marketing campaigns, sending emails, and managing customer information. This automation not only saves time but also reduces the need for manual work, allowing your team to focus on more strategic activities.
In addition to automation, a CRM system enhances the effectiveness of campaigns by tracking their performance in real time. This makes it easier to identify new opportunities for growth and fine-tune your marketing efforts. The system also helps predict future business growth by analysing historical data and trends, giving you valuable insights to plan ahead with confidence.
A CRM For Digital Marketing Identifies Gaps In Efforts
By tracking customer and prospect interactions and the outcome of those interactions, a Microsoft marketing CRM system can help you identify which campaigns work best and what your customers want. When you're able to identify opportunities and make improvements to your marketing campaigns, you'll be able to attract more customers and increase sales conversion rates. Equally, when marketing data is aligned with sales data from your CRM system, you’ll also know when NOT to target your customers or prospects.
Benefits of a Marketing CRM System: Records The Total Impact And ROI Of Campaigns
There’s nothing worse than not being able to see the full impact of your campaign. One of the benefits of a marketing CRM system is that it can help you identify where marketing promotions have resonated. And by more accurately measuring ROI, it allows marketers to assign their budgets and shape future promotional ideas with better accuracy and clarity.
Marketing CRM System vs Automation: Improving Overall Customer Experience
Many of the contact and engagement features of a marketing CRM system can also benefit other aspects of an organisation. Offering smarter solutions for prospects to engage can also be translated into smarter ways for customers to engage – as well as easier ways for customer service agents to respond more efficiently.
And having all of a customer's contact information recorded in a singular place helps track their data across the lifespan of that customer. So it is crucial to have a marketing CRM system that communicates across your wider systems and solutions, without any data gaps.
Benefits Of A Microsoft Marketing CRM system
As a leading Microsoft Dynamics 365 partner, Akita Intelligent Solutions helps marketing teams streamline their efforts by aligning them with sales activities. This integration fosters better collaboration between teams, resulting in increased leads, higher conversions, and overall sales growth.
Microsoft Dynamics 365 automates repetitive marketing tasks, like email campaigns and customer segmentation, allowing teams to focus on strategy. It also offers powerful analytics to track performance, providing insights that help optimise campaigns and maximise ROI from marketing efforts.
See if a Microsoft CRM for marketing is the right fit for your organisation:
