Microsoft Dynamics 365 Customer Insights
Supercharge performance with a Dynamics 365 for marketing automation at the centre of your prospecting
Omni-channel Marketing Management With Dynamics 365
Akita is a leading Dynamics 365 Customer Insights partner, developing solutions that allow marketing teams to engage at scale, increase engagement, and drive growth.
Dynamics 365 Customer Insights – formerly known as Dynamics 365 Marketing – helps marketers to manage prospects, launch and track campaigns, and prove the ROI of your marketing efforts through superior tracking and attribution.
Organisations choosing Dynamics 365 for marketing get a range of tools and solutions to make their marketing efforts more effective. And coupled with a sales solution, you can monitor your brand, understand your customers and find the most successful ways to reduce your sales cycle.
For more about our Microsoft marketing solutions, please get in touch:
Tackling The Painpoints Of Modern Marketing
See how Dynamics 365 Marketing features can reduce time-consuming elements of marketing and help improve acquisition and ROI data for marketing campaigns:
- Creating a continuous flow of prospect information – from first engagement through to sale.
- Crafting more unique users journeys based on audience engagement – at scale.
- Linking marketing automation with sales CRM systems without expensive or complicated integrations.
- Tracking data across all channels from a single platform.
- Accurately attributing marketing ROI based on trackable engagements.
Dynamics 365 Marketing With Akita
Akita is a leading UK Microsoft Dynamics 365 implementation partner. Whether looking for a new marketing software platform or to enhance an existing Dynamics 365 Sales or Business Central setup, our team can support your needs.
Our team of qualified Microsoft consultants has deployed marketing automation solutions for leading businesses across the UK and internationally. And they can be on hand to meet all of your requirements. From initial consultancy, through to development, integration, licensing and training, we fulfil all requirements of a Dynamics 365 Marketing implementation project. And we can offer a Microsoft Dynamics support service plan post-go live as well.
Discover more about our Microsoft Dynamics 365 implementation work to date:
View More
Features Of Dynamics 365 Customer Insights
Microsoft has invested heavily in Dynamics 365 Customer Insights in order to make it a true competitor to other established marketing software platforms.
Not only does it now possess all of the functionality that a modern digital marketer needs and expects, but Dynamics 365 is also a powerful CRM solution – far surpassing the functionality of other automation software that claim to be CRM systems as well.
Discover more about the marketing features of Microsoft Dynamics 365:
Dynamics 365 Customer Insights Capabilities
User Journey
Multi-Channel Marketing
Plan and monitor campaigns across email, web, social and digital channels with collaborative workflows that keep internal and external teams working in harmony.
Lead Management
Nurture contacts and move them through lead scoring systems. When contacts are ready to buy, pass them on to sales teams with full information around their engagement to date.
Understand Customer Journey
Model the entire user journey and establish the fastest paths to conversion across your marketing estate.
Dynamics 365 Customer Insights Capabilities
Email Marketing & Campaigns
Form & Landing Page Builder
Create engaging landing pages for events, content download or custom contact with an intuitive drag and drop builder. Customise forms to your requirements and have fields auto-complete for returning visitors.
Email Builder
Create and send professional-looking, customised emails from within Dynamics 365. Use the no-code, drag-and-drop builder to easily create emails, or utilise the HTML builder to code your own. Get full metrics on your campaigns (such as open and click rate information), as well as email heatmaps to visualise success.
Event & Webinar Management
Easily organise physical and online events. Combine email and form functionality to target attendees, adapt your activities to increase sign-up, then follow-up with attendees with event feedback survery. For digital events, channel attendees into Microsoft Teams for secure and reliable digital webinars.
Surveys
Create and send customer and user satisfaction surveys with ease using Microsoft Forms Pro. Have results trackback to Dynamics 365 account records and automatically trigger actions appropriately based on satisfaction levels.
Dynamics 365 Marketing Features
Monitoring
Unify Your Data
Combine marketing data with wider information held in Dynamics 365 for new and useful insights. Show prospect lead scores to sales teams and let them decide how to engage.
Social Marketing And Monitoring
Track engagement and trends from your social campaigns on Twitter, Facebook and LinkedIn from within Dynamics 365 and measure sentiment around your brand.
Marketing Analytics
View predicted pipeline revenue, lead levels and get a clear understanding of campaign ROI.
Microsoft Dynamics 365 Customer Insights Pricing
D365 Customer Insights Implementation - From £3,500
Our QuickStart package offers easy deployment and competitive Dynamics 365 Customer Insights pricing. Implemented in as little as five days, our QuickStart approach includes all of the essential configuration and training required to get started with a new marketing automation solution.
View more about the deliverables of QuickStart Marketing:
Find Out MoreCustom D365 Customer Insights Development - On Request
Our consultants and technologists are experienced in delivering comprehensive and highly-customised Microsoft Dynamics 365 Customer Insights deployments. This includes where Marketing sits as part of a wider Dynamics 365 deployment or as an add-on to an existing tenant.
Get in touch to discuss bespoke Dynamics 365 pricing with our consultants:
Contact UsD365 Customer Insights Licencing - Half Price With Qualifying Products
As a Microsoft partner, Akita can provide Dynamics 365 and wider Microsoft 365 licensing at the same cost as buying directly from Microsoft.
Plus if an organisation has a qualifying Dynamics 365 setup, it can also get D365 Marketing licensing for half price
To discuss your requirement or ask a question, please contact our consultants:
Contact UsBenefits of Dynamics 365 For Marketing Professionals
- A Single View Of Prospects & Customers – Unify data across your organisation and deliver better insights to your sales team.
- Target Your Audience – Identify and nurture your target audience with greater efficiency and success.
- Build Brand – Deliver consistent, compelling content and experience across all touchpoints.
- Automate Marketing Activities – Simplify time-consuming tasks and focus more time on campaigns.
- Engage One-To-One – Personalise engagement and deliver targeted, relevant content at the right time.
- Prioritise Leads – Use lead scoring to determine which leads and opportunities will convert fastest and optimise efforts for them.
- Demonstrate Value – Better understand marketing ROI and impact on sales pipeline and revenue.
Watch our Dynamics 365 Marketing demo for more about the platform:
Watch DemoDynamics 365 Customer Insight Training
As well as consultancy and development, our Microsoft experts also provide Dynamics 365 Marketing training.
All our training is tailored to the requirements of the organisation we’re working with. Prior to any session, we’ll work with your stakeholders to establish where perceived knowledge gaps are and ensure they’re addressed through training.
If more general training is required, we can deliver a practical Dynamics 365 Marketing training session that runs through typical use cases such as segmenting audiences, launching email campaigns, programming customer journeys, building landing pages and running events.
Sessions can be conducted in person or via video call depending on requirements and geography.
Case Study
Smarter Sales & Marketing With Dynamics 365
Discover how a Dynamics 365 deployment has transformed the sales and marketing success of an engineering company:
Read MoreDynamics 365 Customer Insights FAQ
How Can Dynamics 365 Customer Insights Help My Businesses Generate Sales Leads?
Dynamics 365 Customer Insights helps businesses generate leads by enabling them to create targeted marketing campaigns based on customer preferences and behaviour. The platform also allows businesses to track customer engagement and automate lead nurturing, which helps to convert leads into customers.
How Can Dynamics 365 Customer Insights Help Measure The Success Of Marketing Campaigns?
Dynamics 365 Customer Insights provides businesses with a range of analytics and reporting tools that enable them to track the success of their marketing campaigns. The platform allows businesses to monitor customer engagement, track conversions, and measure ROI.
Can Dynamics 365 Be Customised?
Yes, we can customise a Dynamics 365 Customer Insight implementation to meet the specific needs of a business or integrate with your existing sales CRM solution. The platform provides businesses with a range of customization options, including the ability to create custom fields, workflows, and reports.
Can Dynamics 365 Customer Insights Integrate With Other Microsoft Applications?
Yes. Dynamics 365 Marketing integrates with other Microsoft Dynamics 365 applications, most notably Dynamics 365 Sales, Dynamics 365 Customer Service and Dynamics 365 Field Service. In this way it can be used to enhance your wider customer engagement activities. Dynamics 365 Marketing also integrates with wider Microsoft 365 applications, as well as Microsoft Power BI for custom reporting.
How Can Dynamics 365 Marketing Help Improve Customer Engagement?
Dynamics 365 Marketing helps businesses improve customer engagement by providing them with the tools to create personalised experiences for customers at every touchpoint. The platform enables businesses to create targeted marketing campaigns, automate lead nurturing, and provide customers with relevant and timely communications.
Does Dynamics 365 Ensure Compliance With Data Privacy Regulations?
Dynamics 365 includes features to ensure compliance with data privacy regulations, including GDPR. The platform allows businesses to obtain and manage customer consent, as well as provide customers with the ability to manage their data preferences.
What Size Of Business Can Benefit From A Dynamics 365 marketing solution?
Dynamics 365 Customer Insights can be used by businesses of all sizes. The platform is designed to scale and can be tailored to meet the specific needs of small, medium, and large businesses. Typically, it is ideal for companies whose marketing efforts are moving beyond pure email marketing solutions (such as Mailchimp). It’s also popular with organisations already using Dynamics 365 Sales that are looking for a more cost-effective and joined-up data experience than platforms such as Marketo or Hubspot.
Why Choose Akita As Your Dynamics 365 Customer Insight Partner
We develop, manage and support business intelligence technologies for organisations across the UK and internationally. And we’re experienced in delivering Dynamics 365 Customer Insights projects, covering functionality from email nurture to ROI dashboard configuration.
We can also align your Microsoft marketing solution to work seamlessly with sales CRM solutions and wider business technology. This ranges from automatic sales notifications when a prospect reaches MQL status, leads logging directly from website forms, to demand map visualisations that allow operations and field service teams to plan regional resources based on enquiries.
To discuss a Microsoft Dynamics 365 solution, reach out today:
