Automate marketing activities & create smarter user journeys
Manage prospects, launch and monitor campaigns and demonstrate the ROI of marketing efforts with better tracking and attribution with a Microsoft Dynamics marketing solution.
Organisations choosing Dynamics 365 for marketing get a range of tools and solutions to make their marketing efforts more effective. And coupled with a sales solution, you can monitor your brand, understand your customers and find the most successful ways to reduce your sales cycle.
For more about our marketing CRM solutions, please get in touch:Contact Us
Microsoft Dynamics 365 Marketing Features
Microsoft has invested heavily into Dynamics 365 Marketing to make it a true competitor to other established marketing automation platforms.
Not only does it now possess all of the functionality that a modern digital marketer needs and expects, but Dynamics 365 is also a powerful CRM solution – far surpassing the functionality of other automation software that claim to be CRM systems as well.
Discover more about the marketing features of Microsoft Dynamics 365:
Plan and monitor campaigns across email, web, social and digital channels with collaborative workflows that keep internal and external teams working in harmony.
Nurture contacts and move them through lead scoring systems. When contacts are ready to buy, pass them on to sales teams with full information around their engagement to date.
Understand customer journey
Model the entire user journey and establish the fastest paths to conversion across your marketing estate.
Emails & Campaigns
Create and send professional-looking, customised emails from within Dynamics 365. Use the no-code, drag-and-drop builder to easily create emails, or utilise the HTML builder to code your own. Get full metrics on your campaigns (such as open and click rate information), as well as email heatmaps to visualise success.
Form & landing page builder
Create engaging landing pages for events, content download or custom contact with an intuitive drag and drop builder. Customise forms to your requirements and have fields auto-complete for returning visitors.
Event & webinar management
Easily organise physical and online events. Combine email and form functionality to target attendees, adapt your activities to increase sign-up, then follow-up with attendees with event feedback survery. For digital events, channel attendees into Microsoft Teams for secure and reliable digital webinars.
Create and send customer and user satisfaction surveys with ease using Microsoft Forms Pro. Have results trackback to Dynamics 365 account records and automatically trigger actions appropriately based on satisfaction levels.
Unify your data
Combine marketing data with wider information held in Dynamics 365 for new and useful insights. Show prospect lead scores to sales teams and let them decide how to engage.
Social marketing and monitoring
Track engagement and trends from your social campaigns on Twitter, Facebook and LinkedIn from within Dynamics 365 and measure sentiment around your brand.
View predicted pipeline revenue, lead levels and get a clear understanding of campaign ROI.
How do the features of Microsoft Dynamics 365 Marketing compare to a platform like Hubspot? Read our blog to find out:Compare Solutions
Benefits of Dynamics 365 For Marketing Professionals
- A single view of prospects & customers – Unify data across your organisation and deliver better insights to your sales team.
- Target your audience – Identify and nurture your target audience with greater efficiency and success.
- Build brand – Deliver consistent, compelling content and experience across all touchpoints.
- Automate marketing activities – Simplify time-consuming tasks and focus more time on campaigns.
- Engage one-to-one – Personalise engagement and deliver targeted, relevant content at the right time.
- Prioritise leads – Use lead scoring to determine which leads and opportunities will convert fastest and optimise efforts for them.
- Demonstrate value – Better understand marketing ROI and impact on sales pipeline and revenue.
Dynamics 365 Marketing Costs
Akita delivers Micorosft Dynamics 365 Marketing as a standalone deployment or as part of a wider implementation project.
We can get your organisation started with Dynamics 365 Marketing from £3,500 for a five-day implementation. We can also support Dynamics 365 Marketing costs for custom development – please get in touch to discuss your requirements.
A Dynamics 365 Marketing tenant licence costs from £1,131.20 per month. And as a Microsoft partner, Akita can supply Dynamics 365 licensing this at the same cost as buying directly from Microsoft.
Dynamics 365 Marketing Training
As well as consultancy and development, our Microsoft experts also provide Dynamics 365 Marketing training.
All our training is tailored to the requirements of the organisation we’re working with. Prior to any session, we’ll work with your stakeholders to establish where perceived knowledge gaps are and ensure they’re addressed through training.
If more general training is required, we can deliver a practical Dynamics 365 Marketing training session that runs through typical use cases such as segmenting audiences, launching email campaigns, programming customer journeys, building landing pages and running event.
Sessions can be conducted in person or via video call. To discuss your requirements please get in touch.
Marketing CRM Development
We’re experienced in delivering Microsoft Dynamics 365 Marketing projects, covering everything from ROI dashboard configuration to data integration.
We’ll align your marketing solution to work seamlessly with other areas of your business. This ranges from automatic sales notifications when a prospect reaches MQL status, to demand map visualisations that allow operations and field service teams to plan regional resources based on enquiries.
To discuss Microsoft Dynamics marketing solutions, reach out today: